![]() ![]() ![]() As Leatrice Eiseman, Executive Director, Pantone Color Institute, comments: Fuses Trustworthiness with Creativityīy fusing consistency with excitement, next year’s color promises to be an invaluable look for businesses yearning to exude creativity as well as trustworthiness. Pantone’s color system has been implemented into color-conscious industries, such as beauty, design and textiles, for decades. Some brands even overhaul their color scheme every year so it’s in line with the latest Pantone Color of the Year announcement. Being conversant with and adapting the Pantone Color of the Year, continues to be an important marketing strategy for businesses of many sectors. ![]() For sectors that are dependent on the latest shades, knowing the Color of the Year is vital to ensure products adhere to the latest fashion and demands.Īdopting ‘must-have’ colors is also important for branding. Very Peri combines the consistency of blue with the energy and excitement of red, creating a warm, happy and empowering new shade. Very Peri – 2022 Pantone Color of the Year Known as Very Peri – officially PANTONE 17-3938 Very Peri – the shade fuses a what Pantone describes as a “dynamic periwinkle blue hue with a vivifying violet red undertone. Pantone, the world-leading expert in color, has announced its Color of the Year 2022 is a new shade of blue.
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